Digital consultancy · Est. 2021

Your unfair advantage in product, marketing and RevOps.

The Rocking Lobster is a consultancy built for founders who want to scale without the chaos. Senior operators on call — fractional, interim, or as the team that ships AI into your business.

40+
Engagements shipped
£11M
Pipeline unlocked, last 12 months
8 wks
Median AI-builder payback
96%
Clients who renew or refer
Why founders call us

Most agencies leave a deck. We leave a system.

Operators, not advisors
We've held the roles we're hired into — head of product, head of growth, VP RevOps. We do the work, not just the slides.
A built-in succession plan
From day one we're shaping the permanent person who replaces us. You stop renting talent — you build it.
AI that pays for itself
We ship pragmatic AI workflows into the business — not chatbots. Median payback is eight weeks.
One number per engagement
Every project owns one observable number that goes up or down each week. No vague wins.
Recommendations

What clients and partners say about Gary.

150+ recommendations on LinkedIn
I had the pleasure of working with Gary at Simplified. Gary's combination of intelligence, verbal and written communication skills, technical savvy, creativity, and strong work ethic made him an invaluable asset to the company in general and the sales organization in particular.
Mike Wallach
Software Sales Management Consulting
Mike worked with Gary but on different teams
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Gary had to quickly make sense of an ambiguous cross-functional brief and shape a product development project into clear and acceptable deliverables with the buy-in of senior stakeholders. This was achieved through a proactive, self-starting, determined and professional approach. The successful delivery contributed significantly to the mobilisation of sales teams nationally.
James Fletcher
Strategic Partnerships, Business Development & Product Leadership at Orange
James worked with Gary on the same team
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Gary has been a great mentor to me during my time at The Number and I could not have hoped to learn from a more knowledgeable person. Gary is an expert in his field and is always at the forefront of innovative and lucrative ideas. Any company is lucky to have him and any employee is fortunate to work for him.
Jacquelyn Wells, MBA
Attendee acquisition strategist
Gary was senior to Jacquelyn but didn't manage Jacquelyn directly
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With a very strong understanding of CRM, experience of managing multi-country application rollouts and proven customer and account management abilities. Gary was very honest and very professional in his approach to work. I would recommend him to other employers without doubt.
Glenn Marlowe-King
Senior Delivery Consultant @ CGI
Glenn worked with Gary on the same team
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Working for Gary, was an insightful and inspiring experience. Gary's extensive industry knowledge and enthusiasm for developing innovative solutions to age old problems vastly enhance his well honed and exemplary project management skills. As a results orientated individual, Gary always has his eye on the end game and his excellent communication skills ensure that all those involved with his work have clear direction and achievable goals.
Ceri Mitchell
Product / Propositions / Customer Experience
Ceri reported to Gary directly
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Ready when you are

Tell us the messy thing. We'll tell you what we'd do.

No pitch deck. No 90-minute discovery. A 30-minute call where you describe the situation and we tell you, honestly, whether we're the right operators for it.

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